One platform for customer data, engagement and consent

Xanite unifies customer profiles, orchestrates campaigns across every channel, and manages consent natively. Industry blueprints have your team running campaigns in weeks, not months.

Built on one customer record

Every module runs on the same profiles, the same events, and the same consent state.

One customer record, shared by every module
One event powers profiles, journeys, loyalty, and attribution
Segments re-evaluate in real time
Every channel from one journey builder
Consent enforced at send time
Feedback triggers the next action
Loyalty tiers become targeting attributes
Message an audience, or sell it to advertisers
Add modules without re-integrating

Loyalty and retail media on the same customer data

The Loyalty Engine and the Retail Media Engine run standalone or on the Xanite CDP, and both turn the customer data you already hold into revenue.

Loyalty Engine

An enterprise points and rewards engine. Earn, redeem, tiers, and expiry on an append-only ledger, with the financial controls your auditors expect.

  • Points, tiers, rewards, and vouchers
  • Punch cards, cashback, missions, subscriptions, and coalition programmes
  • FIFO points expiry with liability and breakage reporting
  • Dual-approval manual adjustments and a full audit log
Explore Loyalty

Retail Media Engine

A native retail media ad server. Sell your first-party audiences and owned channels to advertisers, and prove the results with closed-loop attribution.

  • Onsite placements, in-store screens, DOOH, and call-centre offers
  • Audience targeting built on your first-party data
  • Closed-loop POS attribution that proves real ROAS
  • Campaign booking, decisioning, and advertiser reporting
Explore Xanite RM

Blueprints for four industries

Every Xanite deployment starts with a blueprint tailored to your vertical. Pre-configured event schemas, audience segments, campaign templates, and KPI dashboards, so your team can focus on strategy, not setup.

Feedback, measurement and consent, built in

Most platforms push messages out and hope for the best. Xanite closes the loop. Collect feedback through built-in surveys, measure campaign impact with real analytics, and stay compliant across every jurisdiction.

NPS, CSAT & Custom Surveys

Embed surveys directly into campaigns and journeys. Responses flow into customer profiles and trigger follow-up actions automatically.

Zero-Party Data Collection

Progressive profiling forms that collect declared preferences and interests. Customers tell you what they want, and you act on it.

Campaign & Cohort Analytics

Revenue attribution, funnel analysis, retention curves, and churn prediction. Understand what drives results and forecast outcomes.

Native Consent Management

GDPR, CCPA, and POPIA compliance built into the core platform. Consent banners, preference centres, and full audit trails without a separate vendor.

DSAR & Data Residency

Automated data subject access requests, right to erasure, and configurable data residency controls. Ready for regulatory review at any time.

Consent Analytics

Track opt-in rates, channel preferences, and purpose acceptance across regions. Understand your consent landscape and optimise collection.

Introducing Xanite Academy

An online course for the people who run Xanite. It takes a new operator from their first sign-in to Xanite Certified Operator, across nine learning paths and 112 short lessons.

A live sandbox

Learners practise on 800 fictional customers, with new shopping activity arriving every hour.

Hands-on challenges

Seven challenges are checked against the segments, journeys and flights each learner builds.

Certification

A 60-question exam and a practical build. Anyone can check that a certificate is valid.

Nightly lesson checks

Lessons are compared with the platform every night and reviewed when a feature changes.

Nine paths to Xanite Certified Operator
  1. 1Foundations
  2. 2Data into Xanite
  3. 3Profiles and identity
  4. 4Consent
  5. 5Segments
  6. 6Journeys and messaging
  7. 7Measurement
  8. 8Retail Media
  9. 9Getting the most from Xanite

Connects with your existing stack

SalesforceHubSpotSnowflakeBigQueryMetaGoogle AdsWhatsAppPostgreSQLMySQLKafkaSalesforceHubSpotSnowflakeBigQueryMetaGoogle AdsWhatsAppPostgreSQLMySQLKafka

See Xanite in action

Book a personalised demo and see how Xanite unifies your customer data, automates your campaigns, and keeps you compliant.